Suits of the season

HUGO Tailoring

New icons

Repping our logo takes on a whole new meaning this spring. Explore everything from T-shirts to swimwear, decorated with bold graphics created for HUGO by celebrated tattoo artist Jun Matsui. 

Blue puffer vest for Men by HUGO Blue puffer vest for Men by HUGO
Rebel rebel

The latest collection has arrived, inspired by youth culture from Berlin to Toyko. Explore streetwear-influenced styles with rebellious details like all-over graphics, mesh trims and logo badges.