The Black Friday
Event has ended

Originating in the US, Black Friday is an annual shopping event where retailers cut prices on their goods. It is now widely celebrated across the world, including the United Kingdom, and provides the perfect opportunity for fashion enthusiasts to shop their favourite pieces from iconic HUGO and BOSS collections at unbeatable prices.

Black Friday 2026 will be on November 27, which is the Friday after the US holiday Thanksgiving. The following Monday, November 30th, will then be Cyber Monday. 

Cyber Monday is a sale day, extending from the Black Friday deal the previous week. While Black Friday was originally known for in-store sales, marking the beginning of the holiday shopping season in the US, Cyber Monday was introduced in the 2000s to reflect a change in consumer behavior, with the universalization of the internet and the surge of online shops.

Cyber Monday 2026 takes place on November 30, the Monday following Black Friday and Thanksgiving weekend. Mark your calendar and join us on Cyber Monday for an unforgettable shopping experience from the comfort of your home.

During the upcoming Black Friday at HUGO BOSS, we'll be offering exclusive deals on a wide selection of products in both menswear and womenswear, allowing you to curate your own timeless style. Our sale will encompass various items from our accessories collection, such as bags, watches, and shoes, alongside discounted range of shirts, jeans, and trainers.