Fall/Winter 2018 // Jonas Glöer

HUGO Menswear

Neukölln
Jonas Glöer

Having caught the attention of the fashion industry, German model Jonas Glöer is a star on the rise. This season, he joins the cast of HUGO Fall/Winter 2018, returning to the city he called home for three years. "Berlin is a beautiful city. I love the atmosphere and the energy of the people," he says. Neukölln's high-rise neighbourhoods provide the backdrop to a new collection of relaxed tailoring, graphic knitwear and hiking-inspired boots.

Jonas wearing an iceberg print sweater by HUGO MenswearJonas wearing an iceberg print sweater by HUGO Menswear
Building in Neukölln, BerlinBuilding in Neukölln, Berlin

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Jonas wearing a ochre suit and black t-shirt by HUGO MenswearJonas wearing a ochre suit and black t-shirt by HUGO Menswear
Jonas wearing a ochre suit and black t-shirt by HUGO MenswearJonas wearing a ochre suit and black t-shirt by HUGO Menswear
Beige Logo boots by HUGO MenswearBeige Logo boots by HUGO Menswear
HUGO, his way

Campaign photographer Collier Schorr is on the ground to capture Jonas as he explores Berlin, wearing a cognac suit, cut from pure cotton and leather logo boots from the new collection

I think it’s a very free-spirited kind of city. You feel free here to do whatever you want.

Jonas Glöer

Jonas in BerlinJonas in Berlin

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