Be first to exclusively shop new collections, take advantage of promotions and product personalization opportunities.
Private Sale
Enjoy first access to discounted styles in the HUGO BOSS EXPERIENCE Private Sale.
Exclusive Gifts
Don't miss out on exclusive gifts to mark special moments throughout the year.
Personal Shopping & Styling
Get personalized style advice, from styling to fit, by booking a personal styling appointment in-store.
Members' Only Products
Register now and unlock your chances to purchase exclusive products, available to members only.
An Eventful Year Kick off
A glimpse at our 2026 member events from Fashion Show in Milan
BOSS Fashion Show
We invited 10 top members and their guests to attend the BOSS Fall/Winter 26 fashion show during Milan Fashion Week.
Fashion Show Lunch experience
Attendees enjoyed lunch at the Michelin-starred Ristorante Berton: a fine-dining take on traditional Milano fare.
Evening Event
They spent the evening at BOSS Store Corso Matteotti with cocktails, hors d’oeuvres, and DJ sounds, shopping member-exclusive "see now, buy now" styles from the runway, and took home a personally engraved BOSS fragrance.
THE NEXT STEPS
01
Sign up for the HUGO BOSS EXPERIENCE program.
02
Make sure you enable newsletter and personalized offers communications, so we can update you on what is new and share the world of BE YOUR OWN BOSS.
03
Come back to the page regularly to see which of our members' benefits are currently live.
