Male model wearing outfits with print pattern by HUGO Male model wearing outfits with print pattern by HUGO
What’s new: patterns to rave about

This season is all about print… but this is HUGO, so you wouldn’t expect anything less, right? Vintage-inspired checks and pinstripes combine with bold, rave-themed graphics for an alternative approach to spring and summer dressing. Make an impact in all-over print or - if you aren't quite ready to make that kind of commitment - keep it simple in a graphic tee. Here’s how.

Keep it simple

Fall back in love with statement T-shirts and keep your outfit simple with a single bold touch. This crew-neck design with a placement print speaks for itself, so pair it with skinny-fit denim for a casual look that makes an impact. Alternatively, add a distinctive bag, like the one below, to an otherwise minimal look.

Stand out in a graphic sweater

Block slogans are another major talking point in this season's collection, appearing on T-shirts and sweaters. If you're ready to embrace colour in a big way, take your cues from the look below. Here, we've gone for a black-and-red sweater and a bright blue raincoat to add extra punch. With this much going on, it’s better to tone down the rest of your look, so stick to neutral trousers and accessories.

Suit up in printed separates

The trend for print reigns supreme this season - even on tailoring. So why not try a printed suit? An all-over pattern will add an individual touch to any formal dress code. The easiest way to pull this off is to wear it as separates, with a shirt or tailored trousers in a similar shade. Make sure your look isn’t too Jazzy Jeff by keeping your footwear neutral.

Experiment with accessories

Fully committed to pattern? Then this one's for you. HUGO puts a printed spin on neckwear, showing that the best way to stand out in a formal setting is to pair your suit with a statement tie. Try combining this graphic option in pure silk with a light, pastel-coloured suit from the new collection.

Bold finishing touches

Give any look a printed touch-up with ‘90s-inspired bags and footwear from the latest collection. Think rave poster graphics splashed on backpacks and statement sneakers stamped with the iconic HUGO logo.