For the braver men among you, it's time to go bold with print. Taking the artist as inspiration, patterned pieces reign supreme this season. Here's our advice on how best to wear them.
We showcase the ultra-chic workwear options guaranteed to get you noticed for all the right reasons. Discover our guide on how to dress to impress Monday through Friday.
HUGO presented its men’s and women’s Spring/Summer 2018 collection at Pitti Uomo in Florence, with a fashion show where the artist took centre stage. Here’s everything you need to know.
The collection to know is here. The iconic HUGO logo is reinvented this season on everything from shirting to accessories - get yours now.
What are you waiting for? Get inspired by the HUGO Urban Journey campaign, in which fragrance ambassador Zac Efron sets out on his latest adventure.