The new collection brings together our unconventional style and Liam’s sporty aesthetic. Explore the latest styles featuring fast-forward chevron motifs.
Rising temperatures call for a logo refresh. Explore this
season’s high impact styles, decorated with musical lettering and handwritten
Explore our occasion edit full of unique styles, designed to make you stand out from the crowd
This summer, discover a new art capsule from HUGO, created to inspire a new generation to go their own way