What’s new

The Logo Shop

Man in black shirt with red line logo look by HUGO Man in black shirt with red line logo look by HUGO
Man in casual black t-shirt with red line logo look by HUGO Man in casual black t-shirt with red line logo look by HUGO
New season, new logos
The future is red

Having gone all retro last season, this summer’s logo styles take on a futuristic feel. Explore a collection of sports-inspired styles crafted from technical fabrics and featuring a minimal new red stripe logo. 

Man in casual grey logo look by HUGO Man in casual grey logo look by HUGO
Man in white t-shirt with red piano logo look by HUGO Man in white t-shirt with red piano logo look by HUGO
Musical makeover
Reimagining the logo

Our HUGO essentials get a makeover for summer. This season, we’re embracing a musical vibe once more with styles featuring knitted logos inspired by the keys on a piano.

 

Women in casual black and white hoodie and logo printed maxi dress by HUGO Women in casual black and white hoodie and logo printed maxi dress by HUGO
Logos for her
Our style signature

Girls can get in on the action too. This summer, the logo is reworked as a handwritten signature for casual appeal. 

 

Logos for Her