Designed to maximise your golf performance, this innovative collection combines distinctive BOSS style with technical fabrics and innovative details. Martin Kaymer, Henrik Stenson, Haydn Porteous and Matthieu Pavon showcase sharp BOSS looks on the green.
Want to avoid obstacles like trees on the golf course? Byeong-Hun An reveals how to ensure the ball moves around whatever is in your way. The BOSS golfer takes us through key aspects, including swing, stance and shoulder shape, that will help your shot go to plan.
New
By Martin Kaymer
The Bunker Shot
The ball is in a bunker – how do you get it out? Martin Kaymer shows us how with some pro tips, including where to place the ball and how to position your hands. Plus we look back at a shining example of the shot he executed while competing in South Africa.
New
By Henrik Stenson
Mental preparation
“We always talk about golf being a very mental game – that it's played between the ears,” says Martin Kaymer. He shares his pre-shot routine – from assessing his surroundings to staying in the right frame of mind – that will help you master this very important part of the sport.
New
By Henrik Stenson
The Driver
2016 Player of the Year Henrik Stenson takes us through driving, a technique employed to gain distance, when teeing off. Famed within the sport for his flair for this shot, Henrik demonstrates ball position, set-up and swing, so you can hit more fairways in regulation next time you’re on the course.
New
By Martin Kaymer
The Lob Shot
Highly technical and difficult to master, the lob shot needs to come into play when there is little green in the run-up to the hole – near a bunker or water hazard. Martin Kaymer tells us the aspects that are required to ensure great execution: ball position, weight distribution and rhythm – plus a lot of practice.
New
By Byeong-Hun An
The Putt
Used in precision play at short distances, putting is essential if you want to pass the final hurdles when nearing the hole. This technique is crucial if you want to bring your scores down. From grip to green reading, golf pro Byeong-Hun An explains what goes into the perfect putt.
New
On the HUGO BOSS yacht
Golf meets sailing
Two of our longest-standing partners in the world of sport, round-the-world sailor Alex Thomson and golf pro Henrik Stenson, spent a day on the HUGO BOSS yacht. Watch the video to see their journey to Copenhagen, dressed in protective BOSS outerwear.
BOSS dresses the best. See the prestigious football clubs who wear BOSS to keep them looking sharp for engagements off the pitch. Discover interviews with top players and shop the looks worn by Europe's most successful clubs.
Innovation drives HUGO BOSS, so we are proud to partner with Formula E. The electric street racing series brings the energy of the racetrack to the heart of the world's most vibrant cities.
The partnership between Alex Thomson and HUGO BOSS has been truly unforgettable, with even more to come. Explore the exciting world of sailing, and shop the exclusive new capsule collection worn by Alex and his team.