Be your own BOSS Be your own BOSS
Spring/Summer 2022

BE YOUR OWN BOSS

Bold faces, bolder personality: it's a new era for BOSS. We find inspiration in those who chase their dreams with courage and conviction, in those who define their own path, and in those with an unstoppable zest for life. Every one of us is the author of our own stories - how you tell it is up to you. So we say: BE YOUR OWN BOSS.

Make your choice

How do you wear it?

Follow us on social media and mention @boss or @hugo_official in your caption to show us your signature style