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Introducing responsible styles crafted from recycled, organic and sustainably sourced materials, featuring our signature half-planet, half-smiley icon
Checked separates, cult leather pieces and signature HUGO tailoring lead the styles to covet this season
This Fall/Winter, our logo is reinvented once again, all in the name of fashion. Discover new logo styles to get you noticed.
In collaboration with HUGO and VICE, up-and-coming artist Ericka Jane talks making music and finding joy
Suited and booted for winter. Find a suit for every style and occasion with the new collection from HUGO Menswear.
Streamlined shapes and new chevron interpretations: presenting the second release of HUGO x Liam Payne.
This season, the phrase “control the future” is incorporated across T-shirts, sweatshirts and more, inspiring a new generation to go their own way
Your guide to unconventional guest style is here. Discover our edit of event-ready looks, together with advice on what to wear them for.
Explore our occasion edit full of unique womenswear styles, designed to make you stand out from the crowd.
The iconic HUGO Man fragrance delivers an energising hit of green apple and fresh forest notes for an invigorating scent that inspires you to live life on your terms
Everything you need to know about our favourite denim pieces. From the super skinny Charlie to the signature Alex jacket – there’s a fit and style for every body.
Seize the day. Liam Payne stars in the campaign for new HUGO NOW, the latest addition to the HUGO fragrance family.