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Duct tape logoThis Fall/Winter, our logo is reinvented once again, all in the name of fashion. Discover unique new designs, featuring a duct-tape-style logo for urban edge.
The new '93Inspired by the clash of old and new and referencing the year our brand was established, we introduce a new take on our signature HUGO motif – hu93.
Logo tapeGive your essentials the HUGO treatment. Find tracksuits, dresses and more, trimmed with black and white logo tape for statement appeal.
The new ’93 Step back in time. Referencing the year our brand was founded, a hu93 logo appears on everything from leggings to knitwear this Fall/Winter.