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New HUGO Collection for Men New HUGO Collection for Men

JUST DROPPED

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NEW IN

Marker Logo

Grab a marker pen and daub the four letters of HUGO. Bring your authentic style to life with our new marker logo styles.

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Water-repellent hooded jacket with vertical logo
Water-repellent hooded jacket with vertical logo
₪ 825,00
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Cotton-piqué polo shirt with marker-inspired logo
Cotton-piqué polo shirt with marker-inspired logo
₪ 370,00
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Relaxed-fit cotton hoodie with marker-inspired logos
Relaxed-fit cotton hoodie with marker-inspired logos
₪ 535,00
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Cotton-jersey T-shirt with marker-inspired logos
Cotton-jersey T-shirt with marker-inspired logos
₪ 250,00
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Cotton-piqué polo shirt with marker-inspired logo
Cotton-piqué polo shirt with marker-inspired logo
₪ 370,00
Shop now
Cotton-piqué polo shirt with marker-inspired logo
Cotton-piqué polo shirt with marker-inspired logo
₪ 370,00
Shop now
Relaxed-fit cotton hoodie with marker-inspired logos
Relaxed-fit cotton hoodie with marker-inspired logos
₪ 535,00
Shop now
Cotton-jersey T-shirt with marker-inspired logos
Cotton-jersey T-shirt with marker-inspired logos
₪ 250,00
Shop now
Cotton-jersey T-shirt with marker-inspired logos
Cotton-jersey T-shirt with marker-inspired logos
₪ 250,00
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Cotton-terry tracksuit bottoms with vertical logo
Cotton-terry tracksuit bottoms with vertical logo
₪ 455,00
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Suits Season by HUGO Suits Season by HUGO

Suits
season

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Pair it your way Pair it your way

expressive
shirts

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Complete
your look

Shop authentic additions to make every look your own.
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Leather Derby shoes with chunky rubber outsole
Leather Derby shoes with chunky rubber outsole
₪ 820,00
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Low-top trainers in leather with logo detailing
Low-top trainers in leather with logo detailing
₪ 820,00
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Derby shoes in polished leather with cap-toe detail
Derby shoes in polished leather with cap-toe detail
₪ 820,00
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Mixed-material trainers with mesh and faux suede
Mixed-material trainers with mesh and faux suede
₪ 740,00
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Nappa-leather Derby shoes with stacked-logo detail
Nappa-leather Derby shoes with stacked-logo detail
₪ 820,00
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Leather-strap watch with stacked logos
Leather-strap watch with stacked logos
₪ 820,00
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Link-bracelet watch with olive dial
Link-bracelet watch with olive dial
₪ 740,00
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Gold-effect watch with mesh bracelet and leather strap
Gold-effect watch with mesh bracelet and leather strap
₪ 1.100,00
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Mixed-chain necklace with engraved logo plate
Mixed-chain necklace with engraved logo plate
₪ 330,00
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Leather cuff with stacked-logo hardware
Leather cuff with stacked-logo hardware
₪ 290,00
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Stainless-steel ring with branded enamel insert
Stainless-steel ring with branded enamel insert
₪ 250,00
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New Denim Drop by HUGO New Denim Drop by HUGO
LEVEL UP

New denim
drop

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Bold SwimWear for Men by HUGO Bold SwimWear for Men by HUGO
MAKE A SPLASH

BOLD
Swimwear

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Daring BodyWear for Men by HUGO Daring BodyWear for Men by HUGO
SET THE FOUNDATION

DARING
Bodywear

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Summer Knits for Men by HUGO Summer Knits for Men by HUGO

Summer
Knits

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Oversized-fit sleeveless V-neck sweater with logo badge
Oversized-fit sleeveless V-neck sweater with logo badge
₪ 580,00
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Zip-neck polo sweater in an organic-cotton blend
Zip-neck polo sweater in an organic-cotton blend
₪ 535,00
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Mixed-structure slim-fit polo sweater with zipped placket
Mixed-structure slim-fit polo sweater with zipped placket
₪ 620,00
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Mixed-structure slim-fit polo sweater with zipped placket
Mixed-structure slim-fit polo sweater with zipped placket
₪ 620,00
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Slim-fit sweater in extra-fine merino wool
Slim-fit sweater in extra-fine merino wool
₪ 495,00
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Mixed-structure slim-fit polo sweater with zipped placket
Mixed-structure slim-fit polo sweater with zipped placket
₪ 620,00
Shop now
Oversized-fit varsity-style cardigan with handwritten logo
Oversized-fit varsity-style cardigan with handwritten logo
₪ 825,00
Shop now
Slim-fit sweater in extra-fine merino wool
Slim-fit sweater in extra-fine merino wool
₪ 495,00
Shop now
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HUGO BOSS Newsletter

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BOLD FOR THE PLANET
BOSS Stories BOSS Stories
Changing the world takes more than talk. That’s why we donate to the HUGO BOSS Foundation with every purchase you make (excluding licensed products). Find out more about the HUGO BOSS Foundation.
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A new podcast
Boss Podcast Boss Podcast
Journey into the lives of inspiring people in a new podcast: Behind the BOSS. Listen to the latest episode featuring Jordan Barrett – available on all free podcast platforms.
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