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An Eventful Year

An Exclusive Glimpse at Our 2024 Member Events

BOSS Fashion Show BOSS Fashion Show

BOSS FASHION SHOW

Nine customers and plus-ones experienced the BOSS Spring/Summer 25 Fashion Show at Milan Fashion Week.
HUGO BOSS Tour De France HUGO BOSS Tour De France

Tour de France

Two members from Austria and their guests witnessed the final stage of the Tour de France in Nice, courtesy of BOSS.
Boss Bali House Boss Bali House

BOSS HOUSE BALI

A member from Mexico and their guest enjoyed a stay at BOSS House in Bali – our luxurious Indonesian retreat.

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DISCOVER THE WORLD OF HUGO BOSS

BOSS Live Shopping event BOSS Live Shopping event

Be the first to know

Be first to exclusively shop new collections, take advantage of promotions and product personalization opportunities.
HUGO BOSS Private Sale exclusive for members HUGO BOSS Private Sale exclusive for members

Private Sale

Enjoy first access to discounted styles in the HUGO BOSS EXPERIENCE Private Sale.
My HUGO BOSS REWARDS My HUGO BOSS REWARDS

My HUGO BOSS REWARDS

Join the HUGO BOSS EXPERIENCE program and sign up to My HUGO BOSS Rewards to earn exclusive vouchers.
Exclusive products for HUGO BOSS Experience members Exclusive products for HUGO BOSS Experience members

Members' Only Products

Register now and unlock your chances to purchase exclusive products, available to members only.

THE NEXT STEPS

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Sign up for the HUGO BOSS EXPERIENCE program.
02

Make sure you enable newsletter and personalized offers communications, so we can update you on what is new and share the world of BE YOUR OWN BOSS.
03

Come back to the page regularly to see which of our members' benefits are currently live.
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