A new era of


#iamHUGO - are you?
HUGO Man the fragrance

Your favourite fragrance is back. HUGO Man is reinvented for a new era with an attention-grabbing update to its iconic bottle, and a bold campaign posing the question: I am HUGO… are you?

HUGO Man fragrance with ingredients HUGO Man fragrance with ingredients
The iconic scent

HUGO Man represents the drive to pursue every aspiration. The fragrance is captured in a signature flask-shaped bottle, a minimalist design that has become an icon over the past 20 years.

The HUGO fragrance family

Go your own way

The campaign film, directed by Colin Tilley, is a series of snapshots that transmit a powerful call to action: live in the moment and define your own rules