Winter's on its way

Wrap Up Warm

Your new coat

Logo Love

It's our name - but make it your own. Choose from our range of logo styles to wear your way, from the HUGO manifesto to our signature design.

HUGO Active capsule for men by HUGO HUGO Active capsule for men by HUGO
HUGO Active

Free your mind, body and soul. This is your calling to live life your way, every day. Whether you're at work, working out, or chasing dreams until dawn, our HUGO Active styles ensure nothing holds you back.

Sustainable fashion by HUGO Sustainable fashion by HUGO
Sustainable fashion by HUGO Sustainable fashion by HUGO
Clean Up Your Act

Making our wardrobes more responsible is so important for our planet. Explore our new, more sustainable initiatives for Fall/Winter 2021.