We support the work of Cotton made in Africa (CmiA) because we want to make a contribution to the continent's future. CmiA assists smallholder farmers in Africa in improving their farming skills and conserving natural resources, thereby helping to make cotton production more sustainable. The use of genetically-modified seeds and the deforestation of primary forests are prohibited.
HUGO x Liam Payne
This winter, we're continuing to clean up our act with the help of our global ambassador Liam Payne, and Cotton made in Africa. Explore responsible styles for men and women, featuring a new forest-inspired chevron motif.
When you shop any style with the Cotton made in Africa hangtag, you support their mission to grow cotton in an environmentally friendly way and to improve the living conditions of African cotton farmers and their families.