Introducing season three

HUGO x Liam Payne

Liam Payne wearing white t-shirt and beige pants by HUGO Liam Payne wearing white t-shirt and beige pants by HUGO
Presenting a new and exclusive HUGO x Liam Payne capsule, designed in support of Cotton made in Africa. This season, we introduce a new forest-inspired chevron motif.
Liam Payne and Marina Testino wearing HUGO collection Liam Payne and Marina Testino wearing HUGO collection
Liam Payne wearing beige hoodie and trousers by HUGO Liam Payne wearing beige hoodie and trousers by HUGO
Fashion for all: explore unisex pieces, designed to be worn across genders
Liam Payne and Marina Testino wearing the 3rd capsule by HUGO x Liam Payne Liam Payne and Marina Testino wearing the 3rd capsule by HUGO x Liam Payne
Marina Testino wearing white t-shirt and beige trousers by HUGO Marina Testino wearing white t-shirt and beige trousers by HUGO
If responsible fashion is your thing, you’ve come to the right place. Shop the latest HUGO x Liam Payne capsule collection, and help support the work of Cotton made in Africa.

As seen on Instagram

Influencer Kicki for HUGO x Liam Payne Influencer Kicki for HUGO x Liam Payne
Influencer Kicki for HUGO x Liam Payne Influencer Kicki for HUGO x Liam Payne

@kickiyangz

Influencer Jordan for HUGO x Liam Payne Influencer Jordan for HUGO x Liam Payne
Influencer Jordan for HUGO x Liam Payne Influencer Jordan for HUGO x Liam Payne

@jxrdanhames

Influencer Hannah for HUGO x Liam Payne Influencer Hannah for HUGO x Liam Payne
Influencer Hannah for HUGO x Liam Payne Influencer Hannah for HUGO x Liam Payne

@namastehannah

HUGO Clean Up Your Act

Explore HUGO Clean Up Your Act, our new initiative for those who are mindful of their environmental impact. Discover more about Cotton made in Africa and shop styles crafted from recycled, organic and sustainably sourced materials.