Statement new styles

The Logo Shop

Reflective capsule for men by HUGO Reflective capsule for men by HUGO
Light up

From statement shirts to techno-inspired accessories, spend the holidays in style with logo looks that light up the night

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Logo signature capsule for men by HUGO Logo signature capsule for men by HUGO
Write the rules

"Signed" by HUGO. This winter, we recreate our iconic motif as a handwritten scrawl across casual essentials.

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Reflective capsule for women by HUGO Reflective capsule for women by HUGO
Shine bright

Hero pieces that can be worn with anything. Explore the latest logo from HUGO Womenswear, a shiny variation on our classic motif.

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