Go your own way

HUGO Eyewear

Liam Payne and female model for the HUGO FW20 eyewear campaign Liam Payne and female model for the HUGO FW20 eyewear campaign
Liam Payne wearing a check suit and black t-shirt by HUGO Liam Payne wearing a check suit and black t-shirt by HUGO
What’s new
HUGO Eyewear

This fall, we present a collection of standout sunglasses and optical frames for every individual looking to go their own way. Explore bold new shapes sure to get you noticed, showcased by Liam Payne and Aiden Curtiss.

Clip-on clip-off eyewear  functionality by HUGO Clip-on clip-off eyewear  functionality by HUGO
Your style, your choice
Clip on, clip off

Optical frames and sunglasses in one. Introducing our first optical frames with magnetic clip-on lenses. Experiment with various shapes and shades, from easy-to-wear sun clip-ons to dark or mirrored lenses. What style will you choose?

Liam Payne wearing sunglasses style HG1110 by HUGO Liam Payne wearing sunglasses style HG1110 by HUGO

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Liam Payne wearing sunglasses style HG1113 by HUGO Liam Payne wearing sunglasses style HG1113 by HUGO

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Liam Payne wearing sunglasses style HG1112 by HUGO Liam Payne wearing sunglasses style HG1112 by HUGO

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Female model wearing sunglasses style HG1118 by HUGO Female model wearing sunglasses style HG1118 by HUGO

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Female model wearing sunglasses style HG1111 by HUGO Female model wearing sunglasses style HG1111 by HUGO

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Female model wearing sunglasses style HG1114 by HUGO Female model wearing sunglasses style HG1114 by HUGO

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Try our 'Frame It' filter

Make a statement with our new ‘Frame It’ filter inspired by our latest eyewear styles. Head over to our HUGO Instagram to try it out.