Towards a brighter future

Clean Up Your Act

HUGO Clean up your Act Campaign picture collage HUGO Clean up your Act Campaign picture collage
Green thinking

Less waste, more style: introducing recycled polyester designs that were once plastic bottles

Better for the planet

Overhaul your look from the feet up with our earth-conscious basics. Explore everything from logo socks made with 98% recycled fibres to reversible swimwear in recycled polyester.

responsible cotton for men and women by HUGO responsible cotton for men and women by HUGO
We love cotton

The material used to make our essential styles comes from more sustainable sources to protect our environment. Explore planet-friendly pieces detailed with our red logo label. 

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Our progress so far *

* 2020 status

** when compared to 2019