HUGO Menswear

Suits You

Statement-making swimwear

Explore swimwear with a rebellious spirit from HUGO Menswear. Be the envy of other beach-dwellers in statement styles splashed with standout prints and signature logo details. 

The logo shop

Repping our logo takes on a whole new meaning this spring. Explore everything from T-shirts to swimwear, decorated with bold graphics created for HUGO by celebrated tattoo artist Jun Matsui.