What’s new

The Logo Shop

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Man in black shirt with red line logo look by HUGO Man in black shirt with red line logo look by HUGO
Man in casual black t-shirt with red line logo look by HUGO Man in casual black t-shirt with red line logo look by HUGO
New season, new logos
The future is red

Having gone all retro last season, this summer’s logo styles take on a futuristic feel. Explore a collection of sports-inspired styles crafted from technical fabrics and featuring a minimal new red stripe logo. 

The Future is Red

Man in casual grey logo look by HUGO Man in casual grey logo look by HUGO
Man in white t-shirt with red piano logo look by HUGO Man in white t-shirt with red piano logo look by HUGO
Musical makeover
Reimagining the logo

Our HUGO essentials get a makeover for summer. This season, we’re embracing a musical vibe once more with styles featuring knitted logos inspired by the keys on a piano.

 

Reimagining the Logo
Women in casual black and white hoodie and logo printed maxi dress by HUGO Women in casual black and white hoodie and logo printed maxi dress by HUGO
Logos for her
Our style signature

Girls can get in on the action too. This summer, the logo is reworked as a handwritten signature for casual appeal. 

 

Logos for Her

Women in logo printed black dress by HUGO Women in logo printed black dress by HUGO
Casual day look with a hoodie and pink skirt for women by HUGO Casual day look with a hoodie and pink skirt for women by HUGO
Black logo print coat for women by HUGO Black logo print coat for women by HUGO
Red tracksuit with white stripe look for women by HUGO Red tracksuit with white stripe look for women by HUGO
White windopane suit look for women by HUGO White windopane suit look for women by HUGO

Logos for Her

More from us

Jimmy Turrell collection for men and women by HUGO Jimmy Turrell collection for men and women by HUGO
Art capsule: Control the future

This season, the phrase “control the future” is incorporated across T-shirts, sweatshirts and more, inspiring a new generation to go their own way.
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HUGO Tailoring for men HUGO Tailoring for men
HUGO Tailoring

Get suited and booted for summer. Find a suit for every style and occasion with the new collection from HUGO Menswear. 
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HUGO eyewear for men and women HUGO eyewear for men and women
HUGO Eyewear

Modelled by Liam Payne and Stella Maxwell, we present our new eyewear collection that celebrates Berlin’s signature street style.
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