New season

Logoed Looks

Shop Menswear
Shop Womenswear
white calligraphy logo styles for men by HUGO white calligraphy logo styles for men by HUGO
Artsy new icons

Our logo gets a colourful twist for spring. This season’s must-have pieces are decorated by Japanese calligraphic artist Shin Rei, and feature our iconic logo and accents of HUGO red.
white calligraphy logo t-shirt for men by HUGO white calligraphy logo t-shirt for men by HUGO
navy hoodie with logo for men by HUGO navy hoodie with logo for men by HUGO
blue sweater with logo for men by HUGO blue sweater with logo for men by HUGO
white calligraphy logo styles for men by HUGO white calligraphy logo styles for men by HUGO
Bear logo for men and women by HGO Bear logo for men and women by HGO
Beware the bear

New statement styles have just landed. Explore pieces printed with our iconic bear motif, reinterpreted by Japanese-Brazilian tattoo artist Jun Matsui and inspired by his East Asian heritage. 

Shop men's styles

swim shorts for men by HUGO swim shorts for men by HUGO
black short sleeve hoddie with swim shorts for men by HUGO black short sleeve hoddie with swim shorts for men by HUGO
white logo t-shirt for men by HUGO white logo t-shirt for men by HUGO
swim sliders for men by HUGO swim sliders for men by HUGO
black t-shirt with jogging trousers for men by HUGO black t-shirt with jogging trousers for men by HUGO

Shop women's styles

ninja bear icon with hugo logo on the backside of a black bomber jacket for women by HUGO ninja bear icon with hugo logo on the backside of a black bomber jacket for women by HUGO
ninja bear icon with hugo logo on the backside of a white sweater for women by HUGO ninja bear icon with hugo logo on the backside of a white sweater for women by HUGO
allover ninjabear icon on knitted dress for women by HUGO allover ninjabear icon on knitted dress for women by HUGO
ninja bear icon with hugo logo on the backside of a white sweater for women by HUGO ninja bear icon with hugo logo on the backside of a white sweater for women by HUGO

More for men
white logo t-shirt for women by HUGO white logo t-shirt for women by HUGO
Forever icons

The styles you love to love. Explore classic HUGO icons printed with a simple 3D effect logo.  
Shop now
white logo t-shirt for women by HUGO white logo t-shirt for women by HUGO
logo bra and sports trousers for women by HUGO logo bra and sports trousers for women by HUGO
logo bra and sports trousers for women by HUGO logo bra and sports trousers for women by HUGO
white t-shirt girlpower for women by HUGO white t-shirt girlpower for women by HUGO
white logo sweater for women by HUGO white logo sweater for women by HUGO

More for women
More stories from HUGO HUGO Inspiration
More from us
Discover the world of HUGO

From sustainable initiatives to exclusive collaborations, find out everything there is to know about our collections, plus all the latest HUGO news 
Discover more