Male model wearing a white shirt and blue jeans by HUGOMale model wearing a white shirt and blue jeans by HUGO
Female model wearing a yellow blouse, short trousers and white sneakers by HUGOFemale model wearing a yellow blouse, short trousers and white sneakers by HUGO
From the runway show

Presenting this season’s fashion show capsule, inspired by ‘90s Berlin. Be the first to get your hands on the exclusive styles, direct from the runway.

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New icons

Female model wearing a light pink T-Shirt with HUGO logo, red bodywear and light pink hat by HUGOFemale model wearing a light pink T-Shirt with HUGO logo, red bodywear and light pink hat by HUGO
Male model wearing black T-Shirt with HUGO logo and black trousers by HUGOMale model wearing black T-Shirt with HUGO logo and black trousers by HUGO
More than just a logo

It’s back – everyone’s favourite collection. Choose from an array of standout basics, accessories and more all featuring the iconic HUGO logo.