Red means stop. Red means wait your turn. Red means someone else's rules. Not for us. For us, Red Means GO. This season, follow our cast of creators as they defy expectations. Wearing HUGO as an expression of who they are — and their mindset to move things forward.

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MAKE YOUR MOVE

TEMI FAMAKINWA

A London-based curator working across art, media, and digital culture, helping rethink how galleries connect with their communities.  

TEREZA MUNDILOVá

A photographer and director with Czech roots based in Paris and Berlin, known for her authentic and intimate approach to photography.  

Ambition in motion