HUGO Louder HUGO Louder
Amplifying the voices of the future
HUGO Louder

Turn up the volume! HUGO Louder is a monthly mini-series that does more than simply share great music. Our mission? To amplify the voices of a new generation of artists who, like us, want to change the world. Each episode focuses on one talent - the topics they care about, and their hopes for a more optimistic and inclusive future. Scroll down to discover more.

AMELIE LENS

on self-Love

Amelie lens in front of a DJ Pult Amelie lens in front of a DJ Pult

For the next installment of our series, Amelie Lens takes centre stage – a DJ and producer from Antwerp known for irresistible, fast-paced techno. She chats to us about how she discovered her unique sound, and why she believes in treating all life on the planet with the same love and respect. Watch her perform a new track, exclusively produced for us, inside the HUGO Louder Box.

Get to know the artist

Amelie's fast, futuristic beats have made her one of the most in-demand DJs working today. But what about the woman behind the decks? "I always try to make the best out of every situation," she says. "Finding positivity is one of the most important things to me… I always try to push negative energy out of my life." Here Amelie wears the exclusive HUGO x Smiley capsule, aptly featuring an upside-down Smiley® motif and the slogan "Be your authentic self".

"Only when you truly love yourself, can you bring love and happiness to others”

Amelie Lens

Amelie Lens is wearing a light blue jeans jacket with a black cropped top with a smiley on the cheast by HUGO Amelie Lens is wearing a light blue jeans jacket with a black cropped top with a smiley on the cheast by HUGO
Behind the scenes
Amelie Lens for HUGO Louder

The third talent to enter the box. Watch episode three and learn more about the DJ in her exclusive interview behind the scenes of her HUGO Louder shoot. 

ROLA

on hope

Introducing the second episode in our HUGO Louder series – starring R&B singer-songwriter Rola. She talks to us about her unique music, which is an ode to her faith, her fans and the power of loving oneself. Watch as she performs her exclusive new track, ‘VUIH’ in our HUGO Louder Box.

Rola is wearing black sweater for men by HUGO Rola is wearing black sweater for men by HUGO
Get to know the artist

Rola (otherwise known as Rola Mardiros Hinterbichler) is a relative newcomer to the music scene, having released her debut album, 12:12, in 2019. Musically, she is inspired by the pop, rap and R&B of the ‘90s and ‘00s, and the sounds that she grew up on living in Frankfurt, Germany. “I grew up going to church,” says the singer-songwriter. “I grew up believing that God is love and that God gives hope.” Her myriad of influences is reflected in the joyful pop beats and soulful lyrics that define her unique musical style. Scroll down to discover more from her episode. 

"If you want to make the world a better place, start with yourself"

Rola

Kelvyn Colt is wearing a pin stripe vest for men by HUGO Kelvyn Colt is wearing a pin stripe vest for men by HUGO
Behind the scenes
Rola for HUGO Louder

In the box. Explore more from episode two with singer-songwriter Rola, including her HUGO Louder interview and a one-of-a-kind poetry performance inspired by the themes of hope and perseverance.

KELVYN COLT

on hope

HUGO Louder spotlights inspiring musicians who embody our HUGO DNA. We invite them to share their personal experiences as well as how they feel about the most important issues of the moment. First up is rapper Kelvyn Colt. He speaks to us about trusting the process, and the importance of hope above all else. Watch Kelvyn's special HUGO Louder performance of his inspiring track, 'Hope, I Wonder', here.

Kelvyn Colt is wearing black Tee for men by HUGO Kelvyn Colt is wearing black Tee for men by HUGO
Get to know the artist

Based out of Berlin, Nigerian-German artist Kelvyn Colt creates hard-hitting beats that are filled with personality and purpose. In 2017, he released his debut EP, LH914, to commercial and critical acclaim. His music addresses big issues like mental health and race – topics that he cares deeply about. Like so many others suddenly faced with an excess of downtime over the past year, Kelvyn has found a new hobby: cooking. “Girls are telling me ‘Damn, you know how to cook!’ and I’m like ‘Yeah baby!’”

"Hope is having trust it will all work out"

KELVYN COLT

Kelvyn Colt is wearing a pin stripe vest for men by HUGO Kelvyn Colt is wearing a pin stripe vest for men by HUGO
Behind the scenes
Kelvyn Colt for HUGO Louder

Welcome to the HUGO Louder Box. Check out more exclusive content from our shoot with Kelvyn, including an interview with the rapper, plus a poetry performance inspired by our HUGO community.