Your favourite fragrance is back. HUGO Man is reinvented for a new era with an attention-grabbing update to its iconic bottle, and a bold campaign posing the question: I am HUGO… are you?
HUGO Man represents the drive to pursue every aspiration. The fragrance is captured in a signature flask-shaped bottle, a minimalist design that has become an icon over the past 20 years.
Discover the ingredients
Pine
Woody pine makes for a rich, enticing top note
Lavender
A heart note of aromatic lavender defines the invigorating scent
Green apple
Green apple acts as the base note bringing an exhilarating freshness
The campaign film, directed by Colin Tilley, is a series of snapshots that transmit a
powerful call to action: live in the moment and define your own rules
More from us
Discover the world of HUGO
From sustainable initiatives to exclusive collaborations, find out everything there is to know about our collections, plus all the latest HUGO news
Great news!
One or more items in your basket are currently on sale. Check out now to make them yours.
One or more items in your basket are currently on sale. Check out now to make them yours.
Great news!
Your favourite item is back in stock. Check out now to make it yours.
Your favourite item is back in stock. Check out now to make it yours.
One or more items in your wishlist are currently on sale. Add it to your basket now and make it yours.
One or more items in your wishlist are currently on sale. Add it to your basket now and make it yours.
