Formula E by BOSSFormula E by BOSS
#ElectriCities

BOSS x Formula E

  • Final stop, the Big Apple

    The 2017-18 Formula E season is drawing to a close in one of the world's most iconic cities - New York. Follow all the action from a unique weekend of races, parties and electifying energy.

  • A new World Champion!

    A new Formula E World Champion has been crowned. Huge congratulations to Jean-Éric Vergne from the BOSS Sports team.

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  • Congratulations to Lucas Di Grassi

    The race for the title is on. On Saturday, the first of the weekend's two season finale races was won in style by Lucas Di Grassi.

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  • Time to celebrate

    Following the final prize-giving ceremony of the season, the exclusive Formula E after-party was the hottest ticket in town.

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  •  Alex Thomson, Andre Lotterer, Chief Brand Officer Ingo Wilts, Alejandro Agag, Lucas Di Grassi and Jean-Eric Vergne attend the Champions Wear BOSS Alex Thomson, Andre Lotterer, Chief Brand Officer Ingo Wilts, Alejandro Agag, Lucas Di Grassi and Jean-Eric Vergne attend the Champions Wear BOSS
    Sport, fashion and style

    Celebrities and sports stars were among the guests at the exclusive "Champions Wear BOSS" party, which took place at the Public Hotel in Manhattan.

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  • Nico RosbergNico Rosberg
    Nico Rosberg in NYC

    BOSS sports ambassador and former world champion Nico Rosberg is in the Big Apple to celebrate the Formula E season finale in style.

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  • Alex Thomson sails into town

    Look out for the HUGO BOSS yacht in North Cove Marina from 10-15 July. Skipper and BOSS ambassador Alex Thomson will be heading to the weekend's races wearing the exclusive BOSS sailing capsule.


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  • All aboard the HUGO BOSS

    Nico Rosberg joined Alex Thomson aboard the HUGO BOSS yacht in New York on Friday, in advance of a weekend of motor racing in the city.

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  • New York by boat

    Manhattan's hottest style stars headed to the HUGO BOSS yacht for cocktails in an iconic setting, the day before the first race.

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Exclusive Formula E T-shirts

A dynamic partnership

Hugo Boss CEO Mark Langer and Formula E CEO Alejandro Agag wearing blue suit BOSSHugo Boss CEO Mark Langer and Formula E CEO Alejandro Agag wearing blue suit BOSS
Formula E race car BOSSFormula E race BOSS
Formula E
New sport, new energy

Dynamism, perfection, precision. These values, common to both HUGO BOSS and Formula E, are the basis of a unique collaboration. Drawing on more than 35 years of experience in motorsport, HUGO BOSS is now official apparel partner of the electric street racing series.

"This new partnership will see the team on the ground at each race dressed with a winning mindset and ready to deliver a spectacular event in cities across the world," said Alejandro Agag, founder and CEO of Formula E, pictured here with HUGO BOSS CEO Mark Langer.

Our favourite New York City looks

New York City looks

Choose your trackside style

OUR FORMULA E DRIVERS

This season's races

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