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For the braver men among you, it's time to go bold with print. Taking the artist as inspiration, patterned pieces reign supreme this season. Here's our advice on how best to wear them.
We showcase the ultra-chic workwear options guaranteed to get you noticed for all the right reasons. Discover the HUGO Womenswear guide on how to dress to impress Monday through Friday.
HUGO presented its men’s and women’s Spring/Summer 2018 collection at Pitti Uomo in Florence, with a fashion show where the artist took centre stage. Here’s everything you need to know.
Embrace your sense of adventure. Discover the new invigorating scent of HUGO Urban Journey the fragrance.
The collection to know is here. The iconic HUGO logo is reinvented this season on everything from shirting to accessories - get yours now.