HUGO BOSS is proud to sponsor the GQ Men of the Year Awards, a night of style from the menswear bible, presenting some of the biggest awards in the British events calendar


A huge congratulations to all the winners at the GQ Men of the Year 2017 Awards

Hugo Boss Most Stylish Man:
Zayn Malik

Hugo Boss Woman of the Year: Adwoa Aboah

Actor of the Year: Jared Leto

Inspiration of the Year: Pelé

Television Actor of the Year: Cillian Murphy

Rock 'n' Roll Star of the Year: Liam Gallagher

Designer of the Year: Christopher Bailey

Icon of the Year: Mark Hamill


Suited by BOSS

The GQ Men of the Year Awards are attended by leading and emerging talent from varied fields, including fashion, music, film and sport.


Made to Measure with Dylan Jones

The GQ Men of the Year Awards are an important moment for men’s fashion. As official sponsor, we caught up with British GQ editor-in-chief Dylan Jones, who tried our Made to Measure service in preparation for the event. Watch to find out about the process and our new Made to Measure shoes, bringing together tech and craft.

Technology and tradition

To create shoes that are unique to you – with the initials to prove it – a 3-D optical scanner takes precise dimensions for perfect fit, while Italian artisans handcraft shoes that look and feel beautiful.


HUGO BOSS Store interiorHUGO BOSS Store interior