For Spring/Summer 2023, we’ve collaborated with HeiQ AeoniQ™ on an innovative new product design – the next step towards our aim to replace nylon and polyester for a lower environmental impact.
A seamless polo shirt, designed for performance and worn by tennis player Matteo Berrettini, is crafted with HeiQ AeoniQ™ yarn. This revolutionary cellulosic yarn is created from certified wood pulp – one of many possible renewable raw materials from which it can be made. Its performance attributes are comparable to those of polyester.
"Our exciting partnership with HeiQ represents yet another important milestone on our journey towards becoming the leading premium tech-driven fashion platform worldwide. Consistent with our bold mission statement ‘We Love Fashion, We Change Fashion,’ this game-changing technology will enable us to further push innovation and sustainability across our brands’ offerings, thereby driving measurable impact for the environment and society alike," says Daniel Grieder, CEO of HUGO BOSS.
We're making a difference one piece at a time, using future-friendly practices that reduce the environmental impact of our products and ensure we're doing our part in protecting our planet for the generations to come.
With our RESPONSIBLE initiative we highlight our more sustainable products.
For our RESPONSIBLE products we always strive for the best possible option for the planet and human health.
All our RESPONSIBLE products contain at least 60% more sustainable raw materials and we continously increase our share of products with RESPONSIBLE dyes and treatments.
Most of our products have been dyed and treated to give them their unique appearance.
When using dyes and treatments with less impact on the environment, we speak about RESPONSIBLE dyes.
We measure the impact by using no harmful chemicals and a controlled use of water.
Besides our regular RESPONSIBLE dyes, we include our LESS WATER and natural dyes in our product portfolio.
70% of the planet is covered with water and it´s up to us to help protect it.
We are commited to doing our part by wasting as little as possible with our LESS WATER* dyes, treatments and tanning. To find the best solution for every garment, material and color shade, we work closely with our factories and suppliers.
For our cellulosic fibers we can save up to 30% of water when using high performance reactive dyes and optimized processes.
By working with tanneries which fulfill the Leather Working Group requirements, we can save up at least 30% of water.
Dope dyeing has a lower eniromental impact compared to traditonal dyeing methods. The dyes are applied as pellet pigments to the pellet raw materials before being spun into yarn. With this method, there is a great reduction in water, energy and chemicals used, without limiting the quality of the product.
*LESS WATER means a reduction of at least 30% compared to conventional dyeing.
Our natural dyes are derived from plants or minerals and we continue to experiment with natural dyes to reduce our chemical footprint, while maintaining our high quality standards.
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