Spring/Summer 2018

HUGO Fashion Show

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ABOUT THE COLLECTION

The artist as muse

Calling on the spirit of the artist, HUGO presented its men’s and women’s Spring/Summer 2018 collection at Pitti Uomo in Florence. The collection’s inspiration began with voodoo symbolism, leading to a focus on its art, its expression and the artist as an individual. Referencing photographs of artists such as Basquiat and their natural expression of style, the look this season is inspired by this creative spirit, wearing even the most precious clothing in a non-precious way.

Female model wearing a colourful graphic HUGO long dressFemale model wearing a colourful graphic HUGO long dress
Male model wearing a colourful graphic long sleeved t-shirt with black trousers by HUGOMale model wearing a colourful graphic long sleeved t-shirt with black trousers by HUGO
Watch the fashion show

In a candle-lit factory in Florence, the Spring/Summer 2018 show called upon the spirit of the artist. Sketches, writings and paint strokes covered every surface, from the collection to the space itself.