The second collection

HUGO x Liam Payne

Get the look

Liam Payne in white shorts with white socks by HUGO Liam Payne in white shorts with white socks by HUGO
Liam Payne in a casual white logo t-shirt and white graphic shorts look by HUGO Liam Payne in a casual white logo t-shirt and white graphic shorts look by HUGO
Liam Payne in a casual black sweater with logo detail look by HUGO Liam Payne in a casual black sweater with logo detail look by HUGO
Liam Payne in black t-shirt with red graphic by HUGO Liam Payne in black t-shirt with red graphic by HUGO
Liam Payne in white graphic tracksuit with blue graphic bag by HUGO Liam Payne in white graphic tracksuit with blue graphic bag by HUGO
Liam Payne in blue with white and red striped tracksuit by HUGO Liam Payne in blue with white and red striped tracksuit by HUGO
Liam Payne in a sporty white t-shirt with red and blue graphics paired with blue sweatpants look by HUGO Liam Payne in a sporty white t-shirt with red and blue graphics paired with blue sweatpants look by HUGO

New and exclusive
HUGO x Liam Payne

The new collection celebrates Liam’s fast-track journey from teen pop sensation to established solo artist. Introducing bold designs in red, white and blue, inspired by Liam’s sporty aesthetic and featuring new chevron motifs. 

As seen on Instagram

Liam talks all things HUGO x Liam Payne

To mark the release of his second capsule, our ambassador explains the inspiration behind the new collection, his favourite pieces and what it’s like to work with HUGO.

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What’s the inspiration behind the new collection?

The new collection is a result of merging HUGO’s DNA with my aesthetic. This season, we thought it would be cool to celebrate both our journeys so far. We’ve remixed the HUGO logo so it reads HUGO.93.LP in reference to the year I was born and the year that the brand was established.

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Do you have a favourite piece?

There are too many to choose from to be honest! The thing I wear most is the tracksuit. It’s so comfortable and it looks great as well. I also love the trainers we’ve done. It’s my first time designing footwear so I’m excited to see what everyone thinks!

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Have you learnt a lot about your own style throughout this process?

Definitely. I’ve realised that although I love getting dressed up every now and again, casual outfits are what I feel most comfortable in. I am really growing into my own style now. I know what works for me and what doesn’t, and I’m OK with that.

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What’s it like working with HUGO?

Honestly? It’s great. It’s opened me up to other ways of being creative. It really is a collaborative effort. The only challenging thing is editing the collections down! I always love every piece! 

“This season is very me. It’s all about easy styles that are perfect for the weekend.”

Liam Payne

HUGO ambassador

Liam Payne in a graphic black hoodie paired with a leather jacket by HUGO Liam Payne in a graphic black hoodie paired with a leather jacket by HUGO

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