Spring/Summer 2021

New season arrivals

HUGO Spring/Summer 2021

This spring, HUGO finds itself at a crossroads between East and West. Where modernity and tradition, respect and rebellion, come together. Explore clashing patterns, experimental layers and more from HUGO Menswear.

Logo campaign for men by HUGO Logo campaign for men by HUGO
A bold new motif

Style without borders. This season, we’ve teamed up with Japanese-Brazilian tattoo artist Jun Matsui to create striking new versions of our iconic HUGO logo.