Suit, shirt by HUGO Suit, shirt by HUGO
Spring/Summer 2017

Digital Oasis

Enter the Digital Oasis for Spring/Summer 2017, exploring the crossing on- and offline worlds, and those who live at the intersection. Clean silhouettes and sharp geometric details are influenced by digital precision, but always with a touch of HUGO attitude.

New arrivals

Pattern & print

Suit, pullover by HUGO Suit, pullover by HUGO
Suit by HUGO Suit by HUGO
Suit by HUGO Suit by HUGO
On the grid

In vivid green, 3D-optic grid patterns transform clean-cut suits in the new Spring/Summer 2017 collection. Inspired by early computer screens, tailoring gets a modern, digital edge.

Men's highlights

Suit, shirt by HUGO Suit, shirt by HUGO
Jacket, trousers,  shirt by HUGO Jacket, trousers,  shirt by HUGO
Suit, shirt by HUGO Suit, shirt by HUGO
Jacket, trousers,  shirt by HUGO Jacket, trousers,  shirt by HUGO
Suit, shirt, bag by HUGO Suit, shirt, bag by HUGO
Suit, shirt by HUGO Suit, shirt by HUGO
Jacket, trousers,  shirt by HUGO Jacket, trousers,  shirt by HUGO
Suit, shirt by HUGO Suit, shirt by HUGO
Jacket, trousers,  shirt by HUGO Jacket, trousers,  shirt by HUGO
Suit, shirt, bag by HUGO Suit, shirt, bag by HUGO
Shop the look

The campaign

  • Spring/Summer 2017 – Digital Oasis

    Shot in the desert, the campaign introduces a cast of bright young things, whose lives are inextricably linked with the online world. Speaking to campaign photographer Harley Weir, the stars of Digital Oasis take a nostalgic look back at their experience with digital.

  • "It was that intense, ecstatic feeling."

    Felix Gesnouin, model

    New
  • "I'm a teenager with unlimited creative power."

    Luka Sabbat, stylist and entrepreneur

    New