Get a new look every year for 10 years
Starring Patrick Janelle

Own Your Journey

Shop the look

Shop the look


Woman wearing checked BOSS dressWoman wearing checked BOSS dress

Spend the next 10 years in impeccable style. Win a new look from BOSS every year for the next decade.

We will invite each of our winners to a personal styling appointment in-store to choose their perfect look from our latest BOSS collection. For the chance to win, register for a My HUGO BOSS account and tick the box to sign-up for the competition.

New In

New Ins
Man wearing a dark purple BOSS pyjamaMan wearing a dark purple BOSS pyjama
Relax into the new season

Super-soft fabrics and sartorial elements: downtime has never looked or felt so good. BOSS turns its signature focus on detail to night- and loungewear.

A cinematic journey for BOSS

Watch the new cinematic BOSS campaign film, created under the artistic direction of Jason Wu and shot by Glen Luchford, with models Hannes Gobeyn and Kiki Willems in the starring roles