The Fall/Winter 2018 campaign

Willkommen in Berlin. Introducing HUGO Fall/Winter 2018, inspired by the vibrancy of Germany's capital city. The full campaign features exclusive interviews with our cast, including Anwar Hadid and Natalie Westling, as they explore the hidden side of Berlin's most famous neighbourhoods.

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An alternative guide to Berlin

Shaq, Danny, Elias and Dexter - the four guys behind YouTube series PAQ - join HUGO for a scavenger hunt like no other. Discovering the sights of Berlin along the way, they are in a race against time to see who makes it to the Spring/Summer 2019 Fashion Show first.

HUGO Stories

HUGO is more than just clothes, it's a lifestyle. Step into our world, and discover exclusive fashion stories, the latest campaigns and unique style guides.