All-Season Style

New arrivals
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tailored with intention

New arrivals
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WINTER SALE

Additional styles added
Men
Women
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*This offer is available from Thursday, 30 July 2026, until Sunday, 9 August 2026, in BOSS stores in Australia, David Jones concession stores, hugoboss.com/au, davidjones.com/brand/boss, theiconic.com.au/boss/ and the HUGO BOSS app. It is not available on previous purchases, gift vouchers, NOS, selected products, new collection or cold weather basics. This offer is not redeemable for cash. Prices are valid while stocks last. Not to be used in conjunction with any other offer. Not all items are available in all locations.

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the hugo boss brands

A century ago, HUGO BOSS began in Germany as a small factory and grew into a global fashion icon. Today, it offers two brands: BOSS and HUGO. BOSS is known for tailoring excellence, offering suits, smart casual wear, such as men's jeans and women's blouses, and refined accessories, blending timeless elegance with modern touches.

HUGO, launched in the 1990s, embraces self-expression with fashion-forward pieces, vibrant colors, and innovative cuts, appealing to a trend-conscious audience. Together, BOSS and HUGO balance tradition and innovation, ensuring quality craftsmanship. Discover timeless, confident style from HUGO and BOSS.