Shop & Save Visual Shop & Save Visual

The Black Friday Event has ended

Shop new-season picks and more


The Black Friday Event 2023 is now over

While our Black Friday Event has now concluded, there's plenty to look forward to this year. Keep your eyes on our website for upcoming exclusive promotions and new-season collection drops for 2024. 


Sign up to become a HUGO BOSS EXPERIENCE member today and be the first to access discounted styles, participate in raffles for one-of-a-kind prizes, recieve invitations to exclusive events, and much more. 

new arrivals


What is Black Friday?

Originating in the US, Black Friday is an annual shopping event where retailers cut prices on their goods. It is now widely celebrated across the world, including the United Kingdom, and provides the perfect opportunity for fashion enthusiasts to shop their favourite pieces from iconic HUGO and BOSS collections at unbeatable prices.

When is Black Friday 2024?

Black Friday 2024 will be on November 29, which is the Friday after the US holiday Thanksgiving. The following Monday, December 2, will then be Cyber Monday.

What is Cyber Monday?

Cyber Monday is a sale day, extending from the Black Friday deal the previous week. While Black Friday was originally known for in-store sales, marking the beginning of the holiday shopping season in the US, Cyber Monday was introduced in the 2000s to reflect a change in consumer behavior, with the universalization of the internet and the surge of online shops.

When is Cyber Monday 2024?

Cyber Monday 2024 takes place on December 2, the Monday following Black Friday and Thanksgiving weekend. Mark your calendar and join us on Cyber Monday for an unforgettable shopping experience from the comfort of your home.

What can I expect from Black Friday 2024 at HUGO BOSS?

During the upcoming Black Friday at HUGO BOSS, we'll be offering exclusive deals on a wide selection of products in both menswear and womenswear, allowing you to curate your own timeless style. Our sale will encompass various items from our accessories collection, such as bags, watches, and shoes, alongside discounted range of shirts, jeans, and trainers.