Spring/Summer 2018

HUGO Menswear

Get Inspired

Get inspired

Canvas Shades

Collage of HUGO Spring/Summer2018 by HUGOCollage of HUGO Spring/Summer2018 by HUGO

HUGO STORIES

Male models suited by HUGO for a weddingMale models suited by HUGO for a wedding
HUGO ties the knot

This season, tradition goes out the window: HUGO's getting hitched. Meet the cast of camera-ready guests invited to the wedding of the year.

Male model wearing printed transparent shirt and a red oversized suit by HUGOMale model wearing printed transparent shirt and a red oversized suit by HUGO
HUGO Fashion Show

HUGO presented its men’s and women’s Spring/Summer 2018 collection at Pitti Uomo in Florence, with a fashion show where the artist took centre stage. Here’s everything you need to know.

Colourful print by HUGO menswearColourful print by HUGO menswear
How to wear print, the HUGO way

For the braver men among you, it's time to go bold with print. Taking the artist as inspiration, patterned pieces reign supreme this season. Here's our advice on how best to wear them.

Zac Efron wearing navy bomber, white T-shirt, black jeans and white sneakers by HUGOZac Efron wearing navy bomber, white T-shirt, black jeans and white sneakers by HUGO
Urban Journey the fragrance

What are you waiting for? Get inspired by the HUGO Urban Journey campaign, in which fragrance ambassador Zac Efron sets out on his latest adventure.

Male models wearing black and white HUGO logo T-shirtsMale models wearing black and white HUGO logo T-shirts
HUGO Logo Collection

The collection to know is here. The iconic HUGO logo is reinvented this season on everything from shirting to accessories - get yours now.

ALL EYES ON THIS

Melange extra-narrow suit jacket

An expertly tailored suit jacket in a soft fabric with a yarn-dyed mélange effect by HUGO Menswear. Blended with hints of cotton and stretch for comfort, this two-button blazer features an extra-narrow fit, reverse lapels and smooth lining for ease of layering. Combine it with sharply pressed trousers for modern businesswear, or pare it back with authentic denim.