From sports shoe to fashion statement: the sneaker has rapidly made its way from the street to the boardroom, seen on the feet of everyone from pop stars to presidents. But there still are a few dos and don’ts to these ubiquitous shoes. Our 10 rules will show you how to wear sneakers with style in (almost) every situation.

1. Choose the right pair
Sneakers come in every variation imaginable: from wild, patterned neon to sleek monochrome. The first question to ask yourself, though, is: do they suit my wardrobe? Remember, the more timeless the design, the easier it is for your shoes to cross over from a casual to a business outfit.

2. Invest in quality

High-quality leather and premium workmanship are essential if you want your sporty shoes to transition seamlessly to a formal setting.

3. Remember, opposites attract
Like no other shoes, sneakers embody urban cool. That’s why they need an elegant opposite: a modern trench coat, or a sharply cut blazer paired with fine cotton chinos, will work perfectly with low-key sneakers.

4. Wear them to work
Sneakers used to be allowed in the office only on Casual Fridays – but today they are often worn to business meetings. According to a study by Harvard Business School, casually dressed people tend to appear more confident. Contradicting certain dress codes signals that you are not dependent on the recognition of others.
If you wear sneakers with tailoring, your suit should have a slim silhouette. The ideal trouser length ends just above the ankle.

5. Complete your look
Wear your sneakers with carefully chosen leather accessories, for a coordinated style statement. The new BOSS Signature collection offers textured leather bags in modern colors, all handcrafted in Italy.

6. Keep it simple
Clean, minimalistic sneakers exude understated cool. For an elegant and pared-back look, restrict your color palette to white, black or brown.

7. Show some ankle
A small but important detail: in spring and summer, leave your socks in the drawer.

8. Add white to your collection
White is associated with lightness and freshness, so it’s no wonder that white sneakers are perennially popular. Cream or grey linings add a particularly elegant touch. Accentuated with chinos in bright colors, white sneakers offer a calming counterpoint.

9. Take good care 
Invest in the right care products to keep your sneakers in optimum condition and protect them from the elements. Storing them on shoetrees will help prevent creases.

10. Know when to leave your sneakers at home
Last but not least: In situations with a strict dress code, such as black or white tie events, sneakers are still a no-no and should be given a break.

The 10 Rules of SneakersA Style Guide

Our 10 rules will show you how to wear sneakers with style in (almost) every situation

Read more


Curvilinear shapes, relaxed femininity and a very modern sense of ease defined the BOSS...

Read more
Style review The new nude - eMAG HUGO BOSS

Style reviewThe new nude

Feeling a bit pale? Great! You are in good company. Nude shades are everywhere this season –...

Read more
A History of the Polo Shirt From sportswear to icon - eMAG HUGO BOSS

A History of the Polo ShirtFrom sportswear to icon

With its origins as a sports shirt a century ago, the ubiquitous polo shirt has evolved into a...

Read more
What’s in a vest? Dos and don’ts - eMAG HUGO BOSS

What’s in a vest?Dos and don’ts

Add some serious panache to your wardrobe with one of the great wardrobe classics: the vest

Read more

The BOSS Bespoke Micro bagHow to carry the new Spring/Summer 2016 key piece

With its signature streamlined design, the BOSS Bespoke bag now comes in a new micro version,...

Read more

Back to top