HUGO Menswear

Street meets science

Male model wearing a white coat, an atom sweatshirt, black trousers, white HUGO logo socks and white trainers from HUGOMale model wearing a white coat, an atom sweatshirt, black trousers, white HUGO logo socks and white trainers from HUGO
Male model wearing a black hoodie, black trousers, a black bag and white trainers by HUGOMale model wearing a black hoodie, black trousers, a black bag and white trainers by HUGO
Male model is wearing an an atom white and black hoodie, black trousers and white trainers by HUGOMale model is wearing an an atom white and black hoodie, black trousers and white trainers by HUGO
Up and atom

HUGO Menswear turns 'techy' for Pre-Spring 2019. Geek-chic dressing gets a cool twist, with lab coats, bomber jackets and sweaters featuring science-themed graphics.

Find the one for you

HUGO, your way

Time to do you

Whoever you are, tell your story with new logo styles from HUGO – a sweatshirt and T-shirt that you can personalise in iconic reversed style