HUGOI x Liam Payne collection HUGOI x Liam Payne collection
HUGO x Liam Payne

The new collection brings together our unconventional style and Liam’s sporty aesthetic. Explore the latest styles featuring fast-forward chevron motifs.
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HUGO logo collection HUGO logo collection
Logo refresh

Rising temperatures call for a logo refresh. Explore this season’s high impact styles, decorated with musical lettering and handwritten logos.
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HUGO Occasion campaign HUGO Occasion campaign
The occasion edit

Explore our occasion edit full of unique styles, designed to make you stand out from the crowd
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Control the future capsule Control the future capsule
Control the future

This summer, discover a new art capsule from HUGO, created to inspire a new generation to go their own way
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