HUGO Menswear

Shop new arrivals

Street meets science

Male model wearing a white coat, an atom sweatshirt, black trousers, white HUGO logo socks and white trainers from HUGOMale model wearing a white coat, an atom sweatshirt, black trousers, white HUGO logo socks and white trainers from HUGO
Male model wearing a black hoodie, black trousers, a black bag and white trainers by HUGOMale model wearing a black hoodie, black trousers, a black bag and white trainers by HUGO
Male model is wearing an an atom white and black hoodie, black trousers and white trainers by HUGOMale model is wearing an an atom white and black hoodie, black trousers and white trainers by HUGO
Up and atom

HUGO Menswear turns 'techy' for Pre-Spring 2019. Geek-chic dressing gets a cool twist, with lab coats, bomber jackets and sweaters featuring science-themed graphics.
Shop jackets and coats Shop sweaters

Find the one for you

Jeans

HUGO, your way

Female and male model wearing a white personalisation t-shirt by HUGOFemale and male model wearing a white personalisation t-shirt by HUGO
Male model wearing a black HUGO personalisation t-shirtMale model wearing a black HUGO personalisation t-shirt
Time to do you

Whoever you are, tell your story with new logo styles from HUGO – a sweatshirt and T-shirt that you can personalise in iconic reversed style
Personalize now

More from us

Male model wearing a black suit, a black backpack and white trainers by HUGOMale model wearing a black suit, a black backpack and white trainers by HUGO
Suits
Elevate your look with sharp, streetwise tailoring from HUGO
Male model wearing a light blue shirt and a black hat by HUGOMale model wearing a light blue shirt and a black hat by HUGO
Shirts
Discover unconventional styles that prove shirts aren’t just for business
Male model wearing a white coat by HUGOMale model wearing a white coat by HUGO
Coats
Iconic coats reinterpreted in standout fabrics and cuts