Fall/Winter 2016 campaign film by HUGO Fall/Winter 2016 campaign film by HUGO
FALL/WINTER 2016

NEW REBELLION

CHOOSE YOUR
STYLE

MENSWEAR
COLLECTION

Gray glen checked jacket by HUGO Gray glen checked jacket by HUGO
Gray checked jackets by HUGO Gray checked jackets by HUGO
Modern ode to menswear

Breaking the rules of menswear, sartorial icons are reworked, as traditional combinations and details take a contemporary turn. Tailoring is in focus, with iconic patterns made vivid and modern.

WOMENSWEAR
COLLECTION

Blue coat by HUGO Blue coat by HUGO
White turtleneck and checked dress by HUGO White turtleneck and checked dress by HUGO
Well dressed for anything

Youthful style with a touch of rebellion defines the HUGO Woman. Wrap coats, trenches and cape designs are front and center, reworked with oversize silhouettes, brushed alpaca wool and bold checks. Polo necks & chunky knits are layered up, grounding us firmly in Fall/Winter.