We recommend buying products only from authorised HUGO BOSS retailers. Items sold at flea markets, home parties, by street vendors, or on unauthorised websites are very likely to be fake, counterfeit, knock‑offs, replicas, imitations, or otherwise fraudulent products.

Please keep in mind that the quality of a genuine HUGO BOSS product reflects its price. If the price seems unusually low, the item is most likely a counterfeit or fake. Additionally, counterfeiters often make mistakes in product details. Poor stitching, misspellings, irregular labels, or errors in the logo are typical signs of a counterfeit, replica, or knock‑off item.

To find an authorised BOSS or HUGO store or outlet near you, please use our store locator.

Fighting Counterfeits

HUGO BOSS takes the fight against counterfeits, fake goods, replicas, and forged products very seriously. We work closely with law enforcement authorities worldwide to protect our brands and safeguard our customers.
Our strict anti‑counterfeiting program covers both online and offline measures, including:
Preventing counterfeit, fake, replica, or knock‑off products from entering the market
Detecting counterfeit products and identifying potential counterfeit networks
Taking legal action against counterfeiters of all sizes
Collaborating with stakeholders, industry organisations, and other brand owners
To ensure you always purchase genuine items:
Shop at our official online store at www.hugoboss.com or through authorised sellers
Verify the identity of sellers and websites, and watch for red flags in customer reviews or website design
Report any suspicious websites, sellers, or suspected counterfeit products to HUGO BOSS
If you have questions about a seller or want to report counterfeit, fake, replica, or imitation goods, please contact us through this form or via email.