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Black Friday Event
30% off

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This offer is available at participating BOSS stores and David Jones concession stores in Australia. Customers who are not registered members can save 30% on selected items, while registered members can save a further 14% on selected items, starting Monday, 24th November 2025, and ending Monday, 1st December 2025. This offer is also available at hugoboss.com/au and the HUGO BOSS App in Australia, where registered members can save up to 40% on selected items during the same period. This offer is not valid on previous purchases, gift vouchers, permanent menswear and womenswear lines, or licensed goods (including fragrances, watches, and sunglasses). The offer excludes BOSS Outlets and is not redeemable for cash. Prices are valid while stocks last and cannot be combined with any other offer. Please note that not all items are available at all stores.
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Step into the HUGO brand, where fashion meets self-expression. The HUGO collections are for those who redefine their world. More than clothing, HUGO is a statement of individuality, offering pieces that push style boundaries. From bold T-shirts to modern suits, HUGO empowers your unique look. The HUGO BLUE line offers a more relaxed aesthetic, focused on denim and streetwear staples. Accessories complete the HUGO style, allowing full self-expression.