online only: up to 20% off

Singles' Day Event

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Only valid in the official HUGO BOSS Online Store Australia at hugoboss.com/au and in the HUGO BOSS App from 7th November 2025 to 11th November 2025. The discount applies only to selected products marked with a “20%” flag and cannot be combined with other promotions, offers, vouchers or discounts. Customers shopping via the HUGO BOSS App will receive an additional 10% discount on top of the 20% Singles Day Event discount. Please note that www.davidjones.com and David Jones concession stores are excluded from this promotion.
Men is wearing a grey Polo Shirt by BOSS Men is wearing a grey Polo Shirt by BOSS

One polo.
Many hues.

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FRESH TEES

the hugo boss brands

A century ago, HUGO BOSS began in Germany as a small factory and grew into a global fashion icon. Today, it offers two brands: BOSS and HUGO. BOSS is known for tailoring excellence, offering suits, smart casual wear, such as men's jeans and women's blouses, and refined accessories, blending timeless elegance with modern touches.

 

HUGO, launched in the 1990s, embraces self-expression with fashion-forward pieces, vibrant colors, and innovative cuts, appealing to a trend-conscious audience. Together, BOSS and HUGO balance tradition and innovation, ensuring quality craftsmanship. Discover timeless style and cutting-edge fashion with HUGO and BOSS.