Black Friday Event 2018Black Friday Event 2018

The Black Friday Event
has ended

The Black Friday Event is over

Stay tuned for the next Black Friday Event

Our Black Friday Event is now over, but we will be back again with more exclusive offers. Stay tuned for what is going on for Black Friday 2019, and see you again next year.


In the meantime, take a look at the latest arrivals from our collections.




New Arrivals

The Black Friday Event

All about the shopping event

What is Black Friday?

Originating in the US, Black Friday is a shopping event where retailers cut prices on their goods. The discounts are often the best of the year and have gained huge popularity. But why is it called Black Friday? There are two popular theories surrounding the origin of the term. One theory is that “Black Friday” described the problems caused by the large influx of people coming to city centres, looking for Thanksgiving offers in stores. The other theory, with a more positive spin, lies in its popularity among consumers. Thanks to shoppers flocking to spend in stores on the Friday, retailers’ accounts were brought from the red back into the black.


When is Black Friday?

Black Friday takes place the day after the US holiday Thanksgiving, which happens every year on the fourth Thursday of November. Black Friday 2019 falls on 29 November, so mark the event in your calendar now.


What can I expect from the Black Friday Event at HUGO BOSS?

For the next Black Friday Event at HUGO BOSS, we will have exclusive offers on a range of our products across our men’s and women’s clothing collections. As part of the shopping event, there will be a selection of our iconic suits to choose from. To finish a tailored look, items from our accessories range, including shoes and bags, will be on offer, as well as important winter layers like knitwear and coats. To take care of the more casual side of your wardrobe, there will be polo shirts, jeans and sneakers for you to make yours.