HUGO Eyewear

Starring Liam Payne and Stella Maxwell

HUGO Eyewear Spring/Summer 2020 starring Liam Payne and Stella Maxwell HUGO Eyewear

This season's must-have eyewear has landed. For Spring/Summer 2020, we present a collection that captures Berlin's signature street style. As worn by Liam Payne and model Stella Maxwell, explore everything from aviator-style optical glasses to cool, futuristic frames in colourful acetate.

Pick your pair

Summer on the mind
Men’s sunglasses

This summer is set to be cool. Introducing a new range of sunglasses for men, designed to suit all face shapes. Frames are moulded in unique ways, made all the more distinctive by statement HUGO logos and bold red outlines.

Eyewear for men by HUGO Eyewear for men by HUGO
HUGO Eyewear starring Liam Payne Eyewear for men by HUGO
HUGO Eyewear
2020 vision

Set outdoors in nature, we reveal a first look at the new HUGO Eyewear campaign, starring Liam Payne and model Stella Maxwell