This winter, we're continuing to clean up our act with the help of our global ambassador Liam Payne, and Cotton made in Africa. Explore responsible styles for men and women, featuring a new forest-inspired chevron motif.
Explore HUGO Clean Up Your Act, our new initiative for those who are mindful of their environmental impact. Discover more about Cotton made in Africa and shop styles crafted from recycled, organic and sustainably sourced materials.