Fall/Winter 2021

Cool Cover-Ups

Find your winter coat

Be a rebel

This season, we're revealing a wilder side of style with new animal patterns for HUGO Fall/Winter. Think all-over leopard prints and zebra knits that you can layer up, or simply leave a single piece to make an impact.

HUGO Active

Free your mind, body and soul. This is your calling to live life your way, every day. Whether you're at work, working out, or chasing dreams until dawn, our HUGO Active styles ensure nothing holds you back. 

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Clean Up Your Act

We're introducing new, more sustainable initiatives this season – from upcycled and repurposed styles comprised of leftover fabrics to breathable organic cotton basics