HUGO STORIES

Colourful print by HUGO menswearColourful print by HUGO menswear
How to wear print, the HUGO way

For the braver men among you, it's time to go bold with print. Taking the artist as inspiration, patterned pieces reign supreme this season. Here's our advice on how best to wear them.

Office looks by HUGO WomenswearOffice looks by HUGO Womenswear
How we're dressing for the office

We showcase the ultra-chic workwear options guaranteed to get you noticed for all the right reasons. Discover the HUGO Womenswear guide on how to dress to impress Monday through Friday.

Female model wearing colorful transparent dress and male model wearing colorful transparent shirt by HUGOFemale model wearing colorful transparent dress and male model wearing colorful transparent shirt by HUGO
HUGO Fashion Show

HUGO presented its men’s and women’s Spring/Summer 2018 collection at Pitti Uomo in Florence, with a fashion show where the artist took centre stage. Here’s everything you need to know.

Zac Efron wearing navy bomber, white T-shirt, black jeans and white sneakers by HUGOZac Efron wearing navy bomber, white T-shirt, black jeans and white sneakers by HUGO
Urban Journey the fragrance

Embrace your sense of adventure. Discover the new invigorating scent of HUGO Urban Journey the fragrance.

Male models wearing white and black logo collection T-shirts by HUGOMale models wearing white and black logo collection T-shirts by HUGO
HUGO Logo Collection

The collection to know is here. The iconic HUGO logo is reinvented this season on everything from shirting to accessories - get yours now.

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